For so long the perfume industry has been dominated by the multinationals that fill their products with alcohol and other nasty ingredients to keep their costs down. 

So a Melbourne based group of friends created skin-loving alternatives made from plant-based ingredients like coconut oil and safflower seed oil, that nourish your skin as your signature fragrance develops gradually throughout the day.  

Narrative Lab is conscious about reducing their impact on the environment, so its solid perfumes are refillable and reusable. Narrative Lab is free from alcohol, parabens, phthalates, is vegan-friendly and cruelty-free. 

You might be drawn to a particular fragrance because of its name, for example ‘Crushing It’, or choose to uplift and gift someone who needs to hear it (like ‘Fearless’!). Too often we can let negative words and thoughts dominate our actions and how we live, but Narrative Lab's  hope is that as you apply your fragrance, you feel uplifted and encouraged, and start to write (or re-write) your own Narrative.